Frankie & Taj was established in 2016 from my love of the swaddle blanket. In the very early newborn day's I found that when I swaddled Taj, he settled quicker and slept for longer. I couldn’t find any cool, on trend or organic swaddle blankets on the market. So with my 12 week old Son in one hand and a driving passion to create the coolest swaddle blanket on the market I decided to do something about it.

As we have grown from season to season so too has our range of clothing moving away from swaddle blankets into toddler and kids clothing. This season has seen us bring it back to basics with our signature cool prints and beautiful warm winter colours. 

I truly love what I do and can not wait to share this collection with you. 

Mum & Son, together we are Frankie & Taj.

P.S This photo was taken from our AW19 shoot. It pretty much sums us up

(insert laughing emoji)